They say, “A man's way to his heart is through stomach”.
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3rd February, 2014, a day before the world
celebrated Caner Day, Indus organized an event where Mr. Amol Naikawadi along
with Mr.
Raghunath Medge, President of Mumbai Dabbawala Association initiated the “Be Alert
to Avert - The Fight Against Cancer ” campaign by flagging off hundreds of dabbawalas from Church Gate Station on the western line.
The plan was
simple and set.
Each dabbawal wore Indus’ cancer prevention
message T-shirt, tagged their respective tiffin boxes with cancer information,
inserted cancer message tissue papers in the lunch box covers and zipped off to
do what they do best – delivering lunch boxes to people who are at work, on
time.
This way, the message of cancer prevention reached to around 1.5 lakh people along with their lunchboxes. The
campaign was aimed to educate people on the importance of early detection and
prevention of cancer and along with debunking myths related to cancer.
The event was a huge success!!
Now, have a look at these STARTLING STATS!!
* Each year, approximately 7 lakh die of cancer
* 10 lakh gets newly diagnosed with cancer
* More women than men are getting detected
* 1/3rd of the cancers are absolutely PREVENTABLE
* 1 in 22 in cites & 1 in 60 women in rural areas suffer from breast cancer
* Only 5%-10% cancers are hereditary, rest can be controlled by early detection
Early detection not only saves life but also a lot of money,
mental ordeal & physical trauma
Go for regular preventive health checkups to find any abnormal changes happening
in the body.
Check our standard health checkup packages
